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I have one rule: never sit! Roam the store, greet customers as well as either a duplicate of your book or maybe a signed bookmark manager in their hand. Build up colorful posters, a copy of your press kit, bookmarks and big bowl of sweets on your table. Consider taking pictures of men and women who buy your book come up with the event memorable. As soon as the signing is finished, give each employee a signed bookmark and autograph any remaining reserves. Let them know that you appreciate any hand selling the player do for book. Once i follow these steps, managers, without fail, ask me to return soon!

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Many managers simply have asked for my ISBN and booked me on your spot, while some ask to acquire more information. For those that request printed information, I send my sell sheet, business card, sample reviews in addition to a cover letter in the mail. I usually keep tabs on every contact and I follow-up within a week to work a signing time. When i call back, many accept my petition. A few pass on the availability. Don't be discouraged if you get a negative system. Politely thank them and go to the next call.

When a person ready to begin prospecting for venues to sign in, research every bookstore within your state. A person have create your signing strategy, open your calendar and begin making messages or calls. When I get the manager or owner on the line, I give them my pre-planned "commercial." I tell them my name, book title and genre, a brief description of my book, as well as by asking what information they require to consider an author for a novel signing.